Podcasting News » Killer Podcasts Threaten Mainstream Media

Killer Podcasts Threaten Mainstream Media

April 16th, 2007

“User-generated” podcasts and Internet media are one of the biggest threats to mainstream media, according to a survey of media and entertainment executives released today.

In its annual survey of senior executives in the media and entertainment industry, Accenture examined the growth strategies of companies across the landscape of advertising, film, music, publishing, radio, the Internet, videogames and television. More than half (57 percent) of the respondents identified the rapid growth of user-generated content, including amateur digital videos, podcasts, mobile phone photography, wikis and social-media blogs, as one of the top three challenges they face today.

“This is just the beginning for a rapidly changing landscape where the media content environment grows more fractious and the user gains more control and power,” said Gavin Mann, digital media lead for Accenture’s Media & Entertainment practice. “Traditional, established content providers will have to adapt and develop new business and monetization models in order to keep revenue streams flowing.”